Each of these types offer distinct benefits and trade-offs for brands. The market is rapidly expanding as influencer types have proliferated, with influencers filling every conceivable niche and sub-niche interest.
Partnering with social media influencers is already familiar to many brands, but the market is undergoing constant change: Brands must continually evolve their strategies accordingly. Influencer marketing involves a celebrity or other public figure endorsing a product or service.
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